Lawyer Magazine, BLF, Helps Attorneys Select the Best Practice Management Software and Marketing Strategies to Stay Competitive

Tampa, FL (Law Firm Newswire) September 13, 2012 – Lawyers who want to stay competitive in an evolving market will benefit from the September issue of Bigger Law Firm, a magazine for attorneys. The latest issue looks at ways to modify best practices in order to respond to increased competition and growing client expectations. “Several factors, including an uncertain economy and an abundance of new attorneys, are coming together to create something of a perfect storm that many firms are finding they cannot avoid,” said Bigger Law Firm staff writer Kristen Friend. As a result, some law firms are beginning to utilize practice management and marketing strategies to adapt.

Bigger Law Firm delves into the first of these, practice management software, with an in-depth exploration by writer Brendan Conley on the advantages of this software and a comparison of the leading brands that offer it. Leading law firms are finding that excellent legal work must be combined with careful business practices in order to be successful. The right practice management software will aid in this effort.

Continuing the theme of business adaptation, Bigger Law Firm address how law firms are beginning to apply “business” techniques traditionally employed by other industries to stay competitive. “From mobile workflow and virtual offices to email communications and online marketing, technology is being embraced – or at least grudgingly accepted – by firms worldwide,” says writer Kristen Friend. This article illustrates several ways law firms can use technology to increase efficiency and enhance client experience.

Bigger Law Firm talks to Raymond Daigle, producer, director and editor at his San Francisco-based video production company, Daigle Digital, who explains why law firms should be exploring the marketing possibilities of online video. Daigle has worked with a bevy of recognizable brands on how to bring their companies to life via video. He offers his top three tips for creating a compelling video, another great avenue for those law firms looking to differentiate themselves through innovative marketing.

Taking that conversation a step further, writer James Ferris discusses how to leverage a marketing video to its full potential by getting it to go viral. “A viral video generates conversation, conversation creates brand awareness, brand awareness proliferates conversions, and conversions raise revenue,” says Ferris. Bottom line: a well-made and much-talked-about video will pay big dividends to any law firm willing to invest the time and effort to create one.

To learn more about how to build a Bigger Law Firm, visit http://www.biggerlawfirm.com or call 1.800.728.5306.

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