![U.S. Capital at night with streaks of red traffic light. U.S. Capital](https://lawnewstoday.lfn.media/wp-content/uploads/2021/12/US-Capital-scaled.jpeg)
Finding the Right CRM for Law Firms
Jul 28, 2015
San Francisco, CA (Law Firm Newswire) July 28, 2015 – The latest issue of The Bigger Law Firm magazine provides an in-depth look at Client Relationship Management (CRM) systems for law firms.
BLF helps attorneys and law firm marketers take advantage of the latest strategies and technologies for connecting with clients. In this issue, Ryan Conley gives a broad overview of various types of CRM systems, from simple online tools to full-fledged CRM software suites.
When people think of CRM software, they may think of law firm management software, and that is certainly an important tool in managing client relationships. However, Conley points out that there are some simpler tools that can help with important client communication. He discusses two add-ons for Gmail that can help attorneys communicate with clients and manage their inbox. Boomerang is an add-on that allows users to schedule emails to be sent at a future date, or remind the user to reply to an email or follow up about one that has been sent. Streak is another add-on that has some of the same features as Boomerang, but also turns Gmail into a business productivity tool by moving contacts through “pipelines,” or series of categories, such as prospective clients or closed matter.
In the middle range of CRM products are law practice management solutions such as Actionstep and Rocket Matter, which provide more full-featured management tools but are not comprehensive CRM suites. Many of these products are “software as a service,” or cloud software, meaning that the software does not reside on the firm’s own servers but is accessed solely over the internet. Conley addresses the issues that arise with this type of system, and concludes that a firm’s data may be safer in the cloud than it is in the office, and its heightened mobility and flexibility mean that cloud computing is here to stay.
Larger firms will need a full-fledged CRM software suite, and Conley discusses the features offered by a few of the most popular solutions available, including InterAction, CRM4Legal and i/o Grow. While all the major CRM suites offer integration with the most popular email, invoicing and word processing programs, firms will need to research which software suite will best meet their needs.
Conley’s article is one of many pieces in this issue of BLF that focus on helping law firms use technology to grow their business.
To learn more about how to build a Bigger Law Firm, visit http://www.biggerlawfirm.com
- BLF March / April 2015
Volume 33: Building Pay-Per-Click Landing Pages for Law Firms What Pay-Per-Click Ad Landing Pages Work Well for Law Firms? There may be no such thing as a buy-now mode when people are looking for an attorney. Potential clients are likely to have important legal concerns on their minds. Most are prepared to do some research. […] - BLF January / February 2015
Volume 32: Smart Marketing Strategies for 2015 SEO and content marketing continues to trend toward high-quality content that fills the need of an audience. Fortunately, your law firm directly benefits from such a shift. The focus on content with meaning and integrity is consistent with your firm’s goal to present itself as a competent, knowledgeable […] - BLF October / November 2014
Volume 31: Hitting the Links – October / November 2014 Learn about the power of quality that is emerging in Google’s algorithms. Any firm that wants a page one, rank one website has to embrace the principle of quality in SEO for firms working with Google’s alogrithms. And applying it to link building is the […] - BLF August / September 2014
Volume 30: Google Panda 4.0 – August / September 2014 Panda 4.0: A Guide Google is getting better at ranking poor-quality websites lower on every search results page. The latest changes to Google’s algorithm mark a good opportunity for firms to perform a complete review and make sure that older, low-quality content is not dragging […] - BLF June / July 2014
Volume 29: Design for All – June / July 2014 Design for All Seniors belong to one of the most rapidly growing demographics in the online community. But research conducted by both the National Institutes of Health and the Nielsen Norman Group indicates that seniors remain underserved by website design and usability. Make your website […] - BLF March / April 2014
Volume 28: The Strength of Google+ – March / April 2014 Any social network that can grow from a mere 25 million users to 540 million users in a little more than two years is not just a robust enterprise; it is a phenomenon that businesses will increasingly find to be a big plus. VIRTUAL […]